8 Pinterest Tips to Make Your Blog go Viral
8 Pinterest Tips to make your blog go viral
I’m sure I’m not the only one who has spent hours and hours on a blog post, just to get 4 views and 1 share (thanks mom). We all want our blog to go viral, but maybe don’t know where exactly to start.
Whether you are a brand new blogger or have years worth of content, Pinterest is a tool that is guaranteed to bring attention to your site. I’m sure this doesn’t come as a surprise if you’ve done any research at all about how to grow your blog- I mean when you search how to grow your blog the internet basically screams Pinterest.
Sure, there are other social media sites out there you could try first, but here are a couple of facts to support the power of Pinterest.
- Pins are 100 times more spreadable than tweets, with the retweet average hitting only 1.4%
- The lifetime of a pin is 16,000 times longer than a Facebook post
Crazy right? I know I’ve seen more activity come from Pinterest than any other platform, so I just wanted to share some of what I’ve learned in my own efforts. If you don’t yet have a blog, start by downloading my FREE Blog Launch Checklist!
This checklist will walk you through how to create, design, market, and monetize your blog! Alright, now it’s time for a few Pinterest tips to blow your marketing goals out of the water!
Disclosure: This post may contain affiliate links, which means I get a small commission when you make a purchase through my links, at no extra cost to you. Please refer to my full disclaimer for more info.
Start With a Business Account
The first step to marketing your blog on Pinterest is setting up a Business Account.
If you don’t have an account at all yet, click here to create one. Here are the steps it will take you through:
1. Enter your email
2. Add Business Name: Just use your blog name!
3. Choose that you are a blogger.
4. Enter Website Link
5. Connect your accounts: don’t skip this!
6. Do you plan to run ads?
7. Choose relevant topics
And that’s all! A Pinterest Business Account is important because it provides analytics and the ability to use Pinterest Advertising.
Verify Your Website
Verifying your website is super super easy and will give you a few cool perks. The most beneficial to me has been the analytics that show me what people are pinning from my site. It also will link your profile to any pins from your website.
The easiest way to do this is using the YOAST SEO plugin. If you haven’t already added this plugin to your site, head over to your website and add the Yoast SEO plugin. Then follow these simple steps.
1. Go into your Pinterest settings, enter your website, and click “claim.”
2. Pinterest will give you an HTML code- go ahead and copy it.
3. Head back to your WordPress dashboard and add this into the Yoast SEO plugin under Social- Pinterest confirmation.
Return to Pinterest and click “submit.” all done! That was easy, right?
Within 24 hours Pinterest will send you an email confirming that your website is verified- usually it only takes a few minutes though.
Profile Pic & Bio
Picking a photo and bio seems simple, but it’s actually pretty easy to mess this step up. Studies have shown that people prefer to follow the people, rather than businesses. Even if you are a brand, humanize it by using a personal headshot rather than a logo.
As for your description, make sure it is rich with keywords. The best types of keywords to use are medium or long-tailed keywords, which are 2-3 or 3-5 word phrases that are commonly searched for. Instead of putting the word “blogging” in your bio, use the phrase “make money blogging” or “how to make money blogging.”
If you simply use the word “blog” you will be competing with sites such as wordpress, bluehost, etc. However, if you say “marketing blog for small businesses” you don’t have as much competition and your reaching a more specific audience. Long-tailed keywords also account for 70% of all internet searches!
A lot of people recommend using a scheduler like Tailwind, which is super helpful but not entirely necessary if you’re just getting started. You don’t have to invest all of your time and money on Pinterest at first, just spend about 20 minutes a day getting your page established. Choose a time when you are already free- like breakfast, your lunch break, or while your kids are napping. Use this time to create 5 original pins based around your own content, and then use the “home” or “following” tab to repin about 20-30 other relevant pins that relate to your blog and strategy.
Spending just 20 minutes will give you to time you need to show consistency on your page and build an initial following.
Create Original Pins
The thought of creating 5 original pins every day felt really daunting to me at first. With the right tools though, you’d be surprised how easy it is.
Right at the beginning of this blogging journey, I fell in love with Canva. Canva is a FREE simplified graphic design tool with thousands of templates, fonts, graphics, and more.
The trick with these 5 pins is that they don’t have to be centered around brand new content. Just pull up one of your old designs on Canva and give it a little revamp- change the wording a bit, throw a different graphic in the background, and switch up the colors. Its ok to have 10-12 pins for one blog post, product, video, tutorial, ebook, etc.
Make the titles specific using long-tailed keywords. Using “Social Media for bloggers” as your title will put you in a very saturated search. But using something more niche like the title “How to use Pinterest to Drive Traffic to Your Blog” will make your pin less competitive.
Here are 3 pins I created in about 5 minutes to use for this blog post!
Join Group Boards
Group boards are created by a single pinner who gives permission to other people to contribute to the board. While followers of the board show up only as followers of the owner, all pins to the group board show up on home feed of every pinner who follows it. Group boards are great because they put you in front of a whole lot of new eyes.
So say you have 800 followers but you join a group board with 10,000 followers. If you pin an original pin linking to one of your blog posts, it will show up on the feed of every single one of their 10,000 followers.
My first question when I learned about group boards was how to find them!
One way is to search Pinterest for subjects relevant to your blog, and then filter to only show boards. Its actually super easy to spot a group board- look for the circle with three profiles. The profile on the left is the owner.
Another way is to go to some of your favorite pinners pages, and look for the group boards that they’re a part of. In the example below, the bottom 3 boards are group boards! (see the circle with the 3 profiles?)
Optimize Boards and Board Covers
When you’re making your boards, don’t use weird cute-sy names. Your boards should describe exactly what you are pinning and use relevant terms based on your blog niche.
It’s better to have a bunch of niche boards then a few general ones. Rather than having one board for social media marketing, have a seperate board for each platform. If you want to pin personal content or anything unrelated to your blog, do so on another profile or just make them private boards.
Quality is just as important as quantity, so make sure your boards contain quality content.
Add Pinterest Widgets to your blog
If you want people to share your post on Pinterest, you need to make sure you have a sharing widget (duh). There are tons of wordpress plugins that will do this, but my personal favorite is the Social Warfare Plugin.
Social Warfare gives you options to have the sharing widget on the top, side, or bottom of your posts. The widget also shows a counter of how many shares that post has gotten.
I add it to the side and the bottom of all of my posts, so scroll around on this post to see what the plugin looks like!
Now it’s your turn. Try out these Pinterest tips and then comment below with any questions, thoughts, ideas, or success stories!