How to Find New (and Trending) Content for your Blog
How to Find New (and Trending) Content for your Blog
Once you pick your niche and create your website, the next step is to start creating content. woohoo the best part! Most people recommend posting 2-3 times a week, which can seem pretty overwhelming especially if you haven’t thought much about what your posts are going to be about. If you’ve made it this far, chances are you probably already have an idea of what kind of content you want to write, but maybe haven’t made much of a content plan yet with specific post ideas. Also, just because you wanna write about tit doesn’t mean other people wanna read it.
Important: There are two factors to remember when choosing your content. It has to be interesting to you, and it has to be interesting to your audience.
- It must have value to you: If you find that a trending topic is “Real Estate Investment as a Side Hustle”, but you don’t give a crap about real estate… maybe that’s not the best topic. I promise, your readers can feel your emotion (or lack of emotion) in your writing. And you will just get straight up bored if you try to center all of your content on things you’re not at all passionate about. You have to genuinely believe in the topics you are writing about. Maybe if you come across real estate investing post ideas and don’t feel like you’re in a spot to write about it yet, put it on the back burner list and revisit it later. In the meantime, do some research about it, spend some time immersing yourself in the real estate world and see if you can find a voice there. Bring the content to your readers when you feel like you understand it and believe in it.
- It must have value to your readers: If you are absolutely obsessed with the idea of making money growing and selling vegetables, it’s always a good idea to check if that’s something your audience cares about before you dive into writing detailed posts about it. If you love it but there’s no market for it, maybe save those topics for your journal. This post is going to focus a lot on how to know if people are interested in a topic, so let’s dive right in.
Google’s search predictions are a pretty simple way to figure out what’s trending in your niche. Also called Google Autocomplete, this is literally just the process of typing in a phrase on google and looking at all of google’s suggested searches. These predictions are based on popularity and trends. Sometimes your previous searches are taken into account, so feel free to open an incognito window if you’d like. Just type in some terms related to your niche, and look at the suggestions for ideas that you can know will be trending.
It looks like one of the top suggestive searches is “blogging platforms,” so centering a post on that topic would give you a good chance of traffic.
Quora is packed full of user-generated content, making it another great place to find relevant and trending topics. Just type words related to your niche in the search box, and look at the top results. This will populate TONS of questions that have been asked by other users on the site. Each question has a number under it- this is the number of users following that topic. Look for the questions with the most following, and you will have topics people will want to read.
Since Pinterest is where you will most-likely find most of your blog traffic, it’s a great place to look for content. There are a few ways to do this, one of which is the built-in search guide. Just like google, when you start typing it will give you suggestions around that keyword that are most popularly searched.
You can also type in a single keyword and click search, and then common extensions of that search will pop up along the top of the page. These will give you great long-tail keywords!
FREE trials like buzz sumo
BuzzSumo is my absolute favorite tool. It’s pricey as heck but I’ve had it for school a few times so I’ve had quite a bit of experience with it. Buzz Sumo is literally created for the purpose of helping you find popular content. Unless you are really experienced and dedicated to your blog and have some income from your blog, you probably aren’t gonna want to pay for their plans- this is not a great long-term option. However, the free plan is perfect if you’re just trying to do some initial keyword-mapping and put together a big list of content ideas to get some ideas flowing. You don’t have to enter any credit card information, and you get 100 searches. This actually goes pretty far, as one search for “blogging” can give you thousands of results. Just choose “start trial” on any of the plans- I just use the Plus plan.
Once you enter your information it will bring you to your home page. There are a lot of options to choose from that are great for finding backlinks, influencers, and other things. For this purpose, you will just want to use the discover tab. Scroll over discover and click on “Topics.”
Just type in words related to your niche, and search. This will give you more specific topics that are trending. If you click on these topics, you can find thousands of content ideas that are trending. Remember that this is only a trial, so write does as many of these as you can and optimize your trial!
READ OTHER CONTENT
I’ve found tons of post ideas just by reading other content and immersing myself in the blogging community. I love subscribing to other bloggers, following their Pinterest Pages, and joining blogging groups on Facebook. If you are constantly reading other posts, you will be inspired about how you can make those ideas your own!
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